Close-up of a mechanic holding a wrench with text about collision repair business involvement for 12 years and Parts Trader logo in corner.

Crafting the things that sell the stuff

Kia ora, e hoa!

I'm a Creative Director, Copywriter and Account Manager based in Titahi Bay, Porirua, New Zealand. For over 30 years I've been creating things that sell stuff - print, video, websites, presentations, experiences and workshops.

I'm a big believer in putting people first and telling stories that customers want to hear because they're about them. Take a look at some of my work. I won't bore you with the whole 30—just some highlights from the last 10. 

​If you want to talk about anything else - send me a message. 

It’s my portfolio!

The place where you get to check out the work I've done to see if I'm really as good as I claim to be elsewhere. 

Click on the image to see the story.

Group of store employees in red uniforms posing for a photo inside a retail store with various products visible in the background.

Experiential

Client: The Warehouse

Experience Design, Training

Illustration of diverse group including a person in a wheelchair, a guide dog, and people in professional attire.

Internal and External Video

Client: Ministry for Primary Industries

Creative Director, Producer, Video Director, Account Director, Copywriter, Voiceover

Scales of justice above the word 'FAIR' on a blue background.

External Video

Client: Ministry of Justice

Creative Director, Producer, Video Director, Account Director, Copywriter

Group of workers wearing high-visibility vests posing in front of a building

Digital Sales Material

Client: Freightways

Creative Direction, Copywriting, Video Production. Voiceover

Illustrated badge for 'The Great Wairarapa Escape' featuring a scenic view with a vineyard, a person riding a bicycle, a house, hills, and a lighthouse in the background. Text reads 'The Great Wairarapa Escape' with 'Escape' in bold letters.

Tourism Campaign

Client: Destination Wairarapa

Creative Direction, Copywriting, Art Direction, Video Production and Direction

Child wearing a yellow safety vest leaning out of a window smiling.

Social Media Video

Client: Destination Coromandel

Creative Director, Producer, Video Director, Copywriter

Illustration of table setting with text announcing ban on single-use plastic plates, bowls, and cutlery from July 1st.

Social Media Campaign

Client: Ministry for the Environment

Creative Direction, Copywriting, Video Production and Direction, Casting

Forest with text overlay promoting artificial intelligence solutions for environmental issues

Website

Client: Nelson AI

Creative Direction, Copywriting

Illustration of a person typing on a keyboard labeled "The Book of Stun," surrounded by geometric shapes, a floral pattern, and the word "stun."

Long-form Copy

Client: Stun

Creative Direction, Copywriting

Animated image of three colleagues celebrating, with one person in a graduation cap and gown, holding a diploma, and throwing a graduation cap in the air.

Recruitment Campaign

Client: Ministry for Foreign Affairs and Trade

Creative Direction, Copywriting, Video Production and Direction, Casting

Man in a red sleeveless shirt flexing his arm while holding a tablet displaying a woman and the word "stun". The background is pink with text mentioning sales teams.

Print Campaign

Client: Stun

Creative Direction, Copywriting, Modelling!