Experiential

Client: The Warehouse

Roles: Creative Director, Producer, Account Director, Performer

The Warehouse wanted to follow up on a very successful staff training program, "Love Your Customer,” undertaken across the country. I was asked to help create a mystery shopper with a difference—there was absolutely no mystery! Enter the Love Doctors.

Customer and saleswoman at a jewelry store counter during a sale event, with watches displayed and red and white balloons decorating the area.
Group of people in red uniforms posing with potted plants at an outdoor garden center.
Four people wearing red uniforms smile inside a store aisle with shelves filled with various products.
Person in red coat with stethoscope outside a store, holding a red flyer.

Retail staff hate mystery shoppers. They hate not knowing if one tiny slip-up will reflect badly on an otherwise great day's work. So when The Warehouse wanted to follow up on "Love Your Customer", a nationwide piece of customer service training, we gave them the world's least subtle mystery shoppers. The Love Doctors were a team of red-coated customer services trainers who visited every one of The Warehouse's 90+ stores, talked to customers, observed staff in action, and provided instant feedback (usually positive) in store.

The Love Doctors shared a laugh, some tips and tricks and a few tasty treats with Warehouse staff up and down the country.  

Want your own super-engaging staff training?