Long-form Copy

Client: Stun

Roles: Creative Director, Copywriter

While I was at Stun we wanted to buck the trend of EDM blasts and digital marketing. We wanted to be contrary. So we created two pieces of long-form collateral - books.

Abstract illustration with a hand holding a pin near a small drone, a man looking at crumpled paper, and text about preserving great ideas.
Illustration featuring a dog in a helmet holding a sign with cave paintings, titled "During World War II, a dog fell into a cave and discovered a prehistoric slide deck," with vintage airplane graphics and text describing the discovery of Lascaux Cav
Illustration and text discussing the science of attention, featuring a brain and magnet image on a yellow background.
Infographic discussing storytelling with a colorful design. Left side lists steps: use more slides, surprising images, bold colors, change presentation delivery, start with engaging elements, rearrange seating, and switch presenters unexpectedly. Rig

The design of these things is amazing as well, right?! Andrew Harbott is the man responsible - you can find him and the rest of his work here.

Red stylized "stn." logo on black background with geometric designs.
A colorful collage featuring abstract elements such as a woman typing, a megaphone, an open book, floating hands with a key, a vintage-style man, and various icons like a folder, heart, and surprised emoji, with 'The Book of Stun' text in the center.

If you have a burning desire to read what happens when Greg Ellis gets more than a couple of pages to fill with copy you can click on one of the covers and look at the whole thing

People love getting things in the mail. It’s even more intriguing when it comes by courier. So, Stun wanted something that could be sent out to people they wanted to work with. The books not only provided the latest in marketing science but also a healthy dose of Stun’s tone of voice - friendly snark.

Researching and writing these was one of the real pleasures of my time at Stun, and these are some of the pieces of creative work that I’m most proud of. And that’s not just because they were funny and took some well-deserved shots at corporate sales culture.

They also worked; some lucrative, long-lasting client relationships emerged from the pages of the Books of Stun.  

Want sales copy that won’t outstay its welcome?