Print Campaign

Client: Stun

Roles: Creative Director, Copywriter, Model?!

Nothing says loyalty to your company brand more than sacrificing your personal brand. I did that in 2023 with a series of ads for Stun in Kia Ora, Air New Zealand's in-flight magazine.

Advertisement featuring a man with glasses pondering, labeled as Greg, who is described as bad at sales. Text highlights his skills in creating effective sales material. The ad promotes a service for creating sales collateral like pitch decks and bro
A man in athletic wear with a headband and glasses flexes his bicep while holding a tablet. The tablet displays a promotional image for a company called Stun with text about ideas, products, and services. The background features marketing text emphas
Advertisement for 'The Book of Stun' with a man in a suit holding a tablet. The background is a gradient from purple to pink. Text promotes a digital book about sales presentations, advising businesses against the status quo. It includes a website li
Promotional image featuring a man laughing, showcasing marketing services by Stun, with text about understanding business needs, creating sales material, and differentiating businesses.

Stun had a bit of a reputation for their ads in Kia Ora magazine. "You're the company with the red ads!" was something I heard often during my time at Stun - usually from new clients. They really liked the irreverent tone and the stand-out visuals. 

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So, in 2023, I decided we'd make those visuals stand out more and add me! The idea was to speak the truth - I'm lousy at sales but great at marketing strategy and creativity. These ads spoke directly to sales managers - DIYing your material isn't working, so get yourself someone who specialises 100% in creating great material to work with. 

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The original copy was always a little too spicy for Kia Ora. The publishers pushed back every time - sometimes we were being too harsh on Star Wars fans, sometimes on people who are "thought leaders", but mostly we were being too hard on me. We still got something past the censors that was playful, direct and built on the Stun brand.

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Just not my own brand...

Want to sell without sacrificing your own personal brand?